Brand makers are obsessed with USP and Devon has assets that money can’t buy, not least a pristine environment and stunning landscapes.
Without doubt the beauty and freedom of ‘the place’ feeds into the essence of the brands here. But there is an added bonus, because it is this wonderful environment that is also helping to attract and retain creative people who are looking for the perfect place to live and work.
A report for Arts Council England published late last year declared the South West, along with the East of England, as having the largest GVA and employment multiplier impacts of all the UK nations and English regions.
From established agencies to specialist consultants across every creative niche - IT and digital, marketing, PR, design, film, virtual and augmented reality, animation, publishing, arts, museums, galleries - Devon is a leader in the creative sector.
The creative landscape is one packed with variety, with city centre agencies through to small creative teams working in offices tucked away up quiet Devon lanes or overlooking the sea.
An A to Z of creativity across Devon would certainly feature the likes of AB, Acronyms, Astley Media, BlueFrog Media, Bray Leino, Chalk and Ward, Colourburn, The Company, Cosmic, Design by Altitude, Digital Storytellers, Discvr Agency, Drive Creative, Leapfrog Animation, The Moment, N9 Design, One Voice Media, Optix Solutions, The Organic Agency, Pangaea TV, Reactor 15, RH Partners, Rokk Media, Roots Creative, Sharp Films, Shred Creative, Sponge UK, Wildhorse Films, Wiseman Productions and many more.
One shining Devon example is Twofour Broadcast, a leading UK production company supplying programming to the BBC, ITV, Channel 4, Five and various digital channels. Their corporate clients include Audi, Cadbury Schweppes, Pfizer, Reuters and VW.
The creative calendar is a busy one with conferences, festivals and events attracting top speakers and large audiences. TEDExeter is one of the highlights, with tickets selling out in 18 minutes in 2017. The annual Like Minds Festival in Exeter is another big draw.