Water Babies is the world’s largest baby swimming school, teaching more than 52,000 babies every week through a network of franchisees across the UK, Ireland, Canada, Germany, The Netherlands, New Zealand, Australia and China.


Founded in 2002, the co-founder Paul Thompson has grown the award-winning business to home over 76 family-run franchise outlets and 600 teachers. Water Babies swimming teachers are the best trained baby swimming teachers in the world and the only ones who can obtain the National Governing Body, Swim England's, highest teaching qualification for under 5s.


In 2011 Water Babies signed a skills pledge with the Institute of Swimming to provide premium education and training in baby and pre-school swimming, meaning the Water Babies programme is now endorsed by Swim England. Water Babies teachers are trained to tune in very carefully to the needs of parents, their babies and are experts at helping children progress at their own pace.


As well as baby swimming classes, Water Babies has its own in-house underwater baby photography unit, with 250,000 individual underwater shots being taken on average every year. Water Babies also creates high quality swimwear and products to assist babies and toddlers throughout their swimming journey.


Its Head Office is nestled in the small market town of Honiton, right here in Devon. There are over 50 staff based at the headquarters, who manage all areas of the organisation, from writing the aquatics programme to managing the tech for all the franchise businesses. 


Locally, the Water Babies programme is taught across Devon and Somerset by Rowan Bradford and Lee Perkins in 15 locations. In South Devon and Cornwall, Kate Evans operates the lessons in 9 locations. Each franchisee has a dedicated team of teachers who bring the lessons to life with their fun personality and unbounded passion.



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Thanks to Devon Wildlife Trust, Exeter City Council, Exeter Science Park, Kor Communications, The Met Office and case study brands for photo permissions.